WalMart Jets Into Amazon's Flight Path
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WalMart Jets Into Amazon’s Flight Path

By Aaron Parker / August 15, 2016
walmart jets into amazon's flight path

WalMart’s latest attempt to compete with Amazon for a share of the online retail market is a $3.3 billion deal for, whose price-selection software the company believes can help make it competitive — even if it doesn’t send shoppers to WalMart. is the 16th company WalMart has added to its menagerie of online retailers in an attempt to unseat Amazon. The brick-and-mortar retailer’s online sales declined again in the first quarter, whereas Amazon is experiencing consistent growth, even if investors don’t seem to care about it. For the time being, WalMart said both companies will operate independently, although it will be attempting to integrate some of’s more popular features into its searches.

“Over time, piece-by-piece, we will end up running a business that is simpler and not completely independent,” WalMart’s Chief Executive Doug McMillion said. “One of the things we really like [about] is that the customer is even more in-charge of the price that they pay,” in part because they choose where to purchase an item from. That would difficult to accomplish if all links, however, led back to WalMart — so for the time being, independence is the watch-word.

That, of course, makes it difficult to evaluate whether this is actually a good deal for WalMart. As retail analyst Charlie O’Shea told Reuters’ Nandita Bose, even though has added nearly 400,000 shoppers per month since it went live in 2015, the company is still vying for what will be, at best, the second most popular online retailer — which may sound like success to normal human beings, but doesn’t actually excite Wall Street.




About the author

Aaron Parker

Aaron's a bit of a Thrive Themes tragic. He loves to tinker and to show others how Thrive Themes can work to improve their business. He also loves to showcase business opportunities that can create long-term sources of income for you. Check out this awesome Amazon course for example.

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