Jeff Bezos once said; “I believe you have to be willing to be misunderstood if you’re going to innovate.”
Ask any small business owner and they’ll probably tell you that they too are misunderstood by most of the people they know, and it’s simply because they run a business. While they are trying to innovate, everyone else around them is just doing the same old thing.
You really need to have a totally different mindset when you set up a business, not only because there’s a thousand things to do, but mostly because you need to focus on the important things that will help your business grow and stay viable.
If you’re doing this business part-time, and without investment behind you, then it becomes even more important.
So here are 5 simple steps you can take to build your business while working another job.
Step 1: Be Ultra Clear On Your Target Market
You’ll see this said a million times in your business career but it’s so important it really needs to be the number 1 thing you do, otherwise you are going to waste a lot of time and money chasing your tail.
Spend time analysing your ideal client. Be specific about the type of person you are going to be selling to and concentrate your efforts on selling to that one person. Don’t try to sell to everybody or you’ll sell to nobody.
If you can identify your ideal client and build your sales process around servicing that person, you will build your business faster and with less effort than if you didn’t. It’s that simple.
If you start your part-time business with this simple plan of focusing on your ideal client first, then after you are comfortable there, you can start to expand the business into a wider client demographic.
Step 2: Set Specific Work Times And Stick To Them
This is a part-timers achilles’ heal. So many people who want to build a business part-time do not use that time effectively and ultimately go bust.
You must know exactly WHEN you will be working on your business and exactly WHAT you’ll be doing in the allotted time. If it’s from 7pm-10pm at night, then make sure you’ve got 3 very specific tasks you are going to accomplish. One for each hour (with a 10 minute break between each).
This way will get you further, faster. Any other way will cause you to waste time playing on social media or simply doing things that aren’t productive. I strongly suggest you buy the book, The One Thing, By Gary Keller. It’s an easy read but will help you to focus like you’ve never focused before.
Step 3: Shut Out The Noise
Distraction, distraction, distraction.
You’ll face it every hour of every day and especially when you’re doing things part-time. You MUST let family and friends know that when your are in “work mode” that your time will NOT be spent with them.
If you can’t get that message across, you will have a hard time getting step number 2 done.
It may take a little while to make them realise, and there might be some resentment, but they’ll soon get over it, especially if you can tell them a story about how you just made a successful sale or how the business is growing. They’ll feel like they’re part of the process and start giving you some room to move.
On the other side of the coin, starting a business part-time, particularly if you are running it from home, often requires a “shift” in the household’s daily routines. Everyone has to learn how to work together to maintain a happy home. Be mindful that your family will now see a little less of you than they used to.
Don’t get lost in the business and forget your family.
Step 4: Celebrate Each Day’s Success (And Write It Down)
It’s very easy to get caught up in the “doing” of a business. There’s always tons of things to do you can start to feel overwhelmed by it all.
What many people fail to see, is that in doing those things, they’re actually creating success. For example, writing a simple blog post might “feel” like it’s just part of the process, but in actual fact, you’ve created another small piece of the “asset base” of your business. You need to acknowledge that fact and celebrate it.
Give yourself a pat on the back for the achievement.
Then write a little note in a spreadsheet or whatever you like to create an audit trail of the things you’ve done. When you look back on that audit trail after a month you won’t believe all the things you’ve done, even if you “feel” like you’re not moving forward.
Trust me, this is super important, so do it.
Step 5: Start Outsourcing As Soon As You Can
You cannot do everything, no matter how much you think you can. It is totally counter-productive to waste 3 hours working on a simple graphic for example, when you could pay someone on Fiverr.com to do it for you while you work on something more important. Even if you LOVE working on graphics (or whatever the task is), don’t do it.
Don’t wait to be making a profit in your business before you do this. Start working out exactly what you CAN outsource now and then do it. You’ll find your time will be better spent this way getting the more important things done that actually move the business forward.
Remember, your objective here is to use your money to create time.
If you pay 10 outsourcers to do things for you that would take you 10 hours yourself but only takes each of them 1 hour, then you’ve just bought yourself 9 hours of additional time to do other more important things, like concentrating on that one ideal client from step 1.
Building a part-time business, whether it’s an online or offline business, is never done alone. Learn to use the skills of other people.
Bonus Step: Have Fun
If you’re not having fun in the business you’ve chosen, then get out or change it. Simple.
Life is too short to fill it full of pressure and worry. Have fun in your business and it will grow naturally, and soon you’ll be doing it full time.
Part Time Business Ideas With Low Investment
Personally, I like online businesses, and as you can see from the author profile below, my main focus is in the Amazon physical products market, which I think, is continuing to build as one of the premier growth markets of 2017 and beyond.
My mentors in this business run one of the most successful education courses presently available on the market for people like yourself, who are looking to have their own profitable business.
Check out the following link to find out:
Let’s Hear Your Thoughts
So do you think you could run a business part-time and still work as a full-time employee? Would you ever attempt it? Let me know your thoughts in the comments section below.